mineral makeup built on concrete values

Certified Vegan Cruelty Free PEWSERVATIVE FREE TALIC FREE

Featured In

AP COSMOPOLITAN BUSTLE BYRDE BUZZ FEED

Lip Tints

Our luxurious 100% vegan lip tints combine a unique and nourishing formula enriched with vitamin e with the cooling sensation of peppermint and a gorgeous tint of color for the most beautiful lips possible!

Lip Tints

ELECTRIC EYE PRIMER

The eye primer that every girl should own -- and now it's 100% vegan!

This luxurious silky-soft balm formula will challenge even the pros! Apply just a small amount to eyelids before applying makeup and you'll see more vibrant, longer-lasting eyeshadow with NO creasing!

ELECTRIC EYE PRIMER
pro matte eyeshadows

pro matte eyeshadows

Shop
ELECTRIC EYE PRIMER

ELECTRIC EYE PRIMER

Shop
VEGAN LIP TINTS

VEGAN LIP TINTS

Shop
MINERAL EYESHADOWS

MINERAL EYESHADOWS

Shop

#concreteminerals

Tag your beautiful creations for a chance to be featured

OUR BRAND

Founded in 2009 in Southern California, we're passionate about creating high-end vegan, cruelty-free cosmetics with a unique twist!

Our policy isn't rocket science, we believe in less and more -- less ingredients, more pigment! You'll never find parabens or preservatives in any of our products and we always exclude cheap filler ingredients like talc and bismuth oxychloride! We're also 100% gluten-free!

OUR BRAND
  • 100% vegan &<br> cruelty free

    100% vegan &
    cruelty free

  • 100% gluten free

    100% gluten free

  • made in <br>the u.s.a.

    made in
    the u.s.a.

  • free of parabens & <br>preservatives

    free of parabens &
    preservatives

  • free of talc, bismuth<br> oxycholoride &<br> cheap fillers

    free of talc, bismuth
    oxycholoride &
    cheap fillers

  • fragrance free<br> & ideal for the most<br> sensitive skin

    fragrance free
    & ideal for the most
    sensitive skin