It's official! Our Electric Eye Primer is the best in the universe! What you have already known for years, the rest of the world is just catching on to! We have been awarded the 2020 Beauty Innovation Award for Best Primer product of the year!
We are so proud of our primer and to celebrate we are giving you 30% off our primer for the rest of November!
The eye primer that every girl should own -- and now it's 100% vegan! This luxurious silky-soft balm formula will challenge even the pros! Apply just a small amount to eyelids before applying makeup and you'll see more vibrant, longer-lasting eyeshadow with NO creasing!
"Gorgeous! I love these shades! They look exactly like the picture and work together so well! Beautiful look! You can make it dark and goth or a shimmery lavender. The colors are really versatile."
"Absolutely delighted! Ordered after seeing an ad on instagram for a beautiful red shade that was exactly what I was looking for. Ordered the primer and two sets and honestly, without the primer these have more color than many other brands do, and so much shimmer. They're wonderful."
"Great primer! The primer works great! It has a creamy consistency and it’s better to apply with your finger. It goes on tacky and sticky but it works wonders for making the shadow adhere to the lid. I haven’t had issues with fallout and the colors go on beautifully."
100% VEGAN &
100% GLUTEN FREE
FREE OF PARABENS &
FREE OF TALC, BISMUTH
& IDEAL FOR THE MOST