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Introducing our newest Primer! Take your look to a whole new level! White primer makes your eyeshadows POP! If you love our cult favorite Electric Primer, you are going to adore our Alabaster Primer. Still the same silky smooth long lasting primer that makes your mineral eyeshadow last forever, but now with even more oomph!
The eye primer that every girl should own -- and now it's 100% vegan! This luxurious silky-soft balm formula will challenge even the pros! Apply just a small amount to eyelids before applying makeup and you'll see more vibrant, longer-lasting eyeshadow with NO creasing!
"Gorgeous! I love these shades! They look exactly like the picture and work together so well! Beautiful look! You can make it dark and goth or a shimmery lavender. The colors are really versatile."
"Absolutely delighted! Ordered after seeing an ad on instagram for a beautiful red shade that was exactly what I was looking for. Ordered the primer and two sets and honestly, without the primer these have more color than many other brands do, and so much shimmer. They're wonderful."
"Great primer! The primer works great! It has a creamy consistency and it’s better to apply with your finger. It goes on tacky and sticky but it works wonders for making the shadow adhere to the lid. I haven’t had issues with fallout and the colors go on beautifully."
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** We have added 5 NEW collection's over the past 3 weeks (as of 9/2024) and are adding 5 more over the next 30 days. In addition, in October, we are planning a "single shade" sale. What single shade/s do you want to see? Sign up and let us know **