

Beauty is hard work, so you need the right tools for the job.
These high-end, professional brushes are LOVED by makeup artists and beauty experts around the world! The bristles are made from EVO Fiber which is vegan (of course!), hypoallergenic, and silky soft! Try them today!
There is NO such thing as too much sparkle!
Now you can add a little more WOW to your look with our brand new line of Glitter Eyeshadows. Check them out now!
An entire line of eyeshadows designed with the color-lovers in mind! Built on a deluxe base, these matte shades offer superior adhesion and blend like a dream! Proudly 100% vegan, cruelty-free, talc-free and preservative-free + made in the USA!
Check out our Tutorials page to learn the basics or get inspired!
The eye primer that every girl should own -- and now it's 100% vegan! This luxurious silky-soft balm formula will challenge even the pros! Apply just a small amount to eyelids before applying makeup and you'll see more vibrant, longer-lasting eyeshadow with NO creasing!
"Gorgeous! I love these shades! They look exactly like the picture and work together so well! Beautiful look! You can make it dark and goth or a shimmery lavender. The colors are really versatile."
"Absolutely delighted! Ordered after seeing an ad on instagram for a beautiful red shade that was exactly what I was looking for. Ordered the primer and two sets and honestly, without the primer these have more color than many other brands do, and so much shimmer. They're wonderful."
"Great primer! The primer works great! It has a creamy consistency and it’s better to apply with your finger. It goes on tacky and sticky but it works wonders for making the shadow adhere to the lid. I haven’t had issues with fallout and the colors go on beautifully."
(Shimmery red-brown w/ blue undertones) A deep, sexy shadow that also looks killer foiled or as a liner! Use this color as a contour, or try deepening a look by adding to the outside crease!
100% Vegan and Cruelty-Free! Made in the U.S.A
All of our products always exclude scary preservatives like parabens and cheap fillers like talc and bismuth oxychloride!
Ingredients: Mica, Iron Oxide, Titanium Dioxide, Tin Oxide and Boron Nitride.
100% VEGAN &
CRUELTY FREE
100% GLUTEN FREE
MADE IN
THE U.S.A.
FREE OF PARABENS &
PRESERVATIVES
FREE OF TALC, BISMUTH
OXYCHOLORIDE &
CHEAP FILLERS
FRAGRANCE FREE
& IDEAL FOR THE MOST
SENSITIVE SKIN