mineral makeup built on concrete values
Featured In
collections
Lip Tints
Our luxurious 100% vegan lip tints combine a unique and nourishing formula enriched with vitamin e with the cooling sensation of peppermint and a gorgeous tint of color for the most beautiful lips possible!
Best sellers
ELECTRIC EYE PRIMER
The eye primer that every girl should own -- and now it's 100% vegan!
This luxurious silky-soft balm formula will challenge even the pros! Apply just a small amount to eyelids before applying makeup and you'll see more vibrant, longer-lasting eyeshadow with NO creasing!
OUR BRAND
Founded in 2009 in Southern California, we're passionate about creating high-end vegan, cruelty-free cosmetics with a unique twist!
Our policy isn't rocket science, we believe in less and more -- less ingredients, more pigment! You'll never find parabens or preservatives in any of our products and we always exclude cheap filler ingredients like talc and bismuth oxychloride! We're also 100% gluten-free!
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100% vegan &
cruelty free -
100% gluten free
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made in
the u.s.a. -
free of parabens &
preservatives -
free of talc, bismuth
oxycholoride &
cheap fillers -
fragrance free
& ideal for the most
sensitive skin
